On Topic Episode 9: The Return of Trade Shows and Events
Recorded May 14, 2021
The AV SuperFriends welcome Mandy Beckner, President and Chief Operating Officer at THE rAVe Agency to the show and peer into our Magic 8 Ball to determine what tradeshows, conferences, and events are going to look like in the future. The 8 Ball says “Reply hazy, try again” which isn’t terribly helpful.
Some events are already returning with various approaches to COVID-19 safety while others are seemingly going to wait out 2021 and hope for better luck in 2022. Regardless of the status of your favorite conference or tradeshow, online events— or some variation thereof— seem to be here to stay. In a world where information is king, how do you sell the shared conference experience over the actual information? Are manufacturers, sponsors, presenters, and attendees alike willing to admit that it’s not just about the information, but the larger experience?
News stories discussed:
